Jeff Kinney is an American author, cartoonist, and game designer best known for the Diary of a Wimpy Kid series, beginning with the 2007 book that introduced Greg Heffley. Blending prose with spare cartoon drawings, Kinney created a distinctive comic... format in which Greg’s self-serving narration is often undercut by what readers can plainly see. The series follows middle-school embarrassments, family chaos, friendship, ambition, and repeated bad decisions, with Rowley Jefferson and the Heffley family forming a durable recurring cast. Kinney later expanded the world through Rowley-centered companion books and also created the online game Poptropica. Readers return to him for accessible visual storytelling, sharp comic timing, and a protagonist whose confidence consistently exceeds his judgment.
